SAKTEA was founded in 2021 by Dr (c) M. FADLI AMRI, SH, SIK, MH, MIK as the founder. The brand first started selling in the Blok M areas using a small 1×2 meter booth. At that time, the only products available were Sweet Iced Tea, Lemon Iced Tea, Lychee Iced Tea, and Mint Iced Tea. Due to positive customer feedback and high demand, SAKTEA quickly gained popularity.
By early 2024, SAKTEA successfully opened its outlet in Blok M, transitioning from a small booth to a grab-and-go outlet measuring 5×5 meters with a team of three employees. Over time, SAKTEA has been well-loved by people of all ages due to its delicious taste, affordable price, innovative product variations, alignment with current trends, and most importantly, its natural sweetness without sugar.
In response to increasing market interest and business opportunities, SAKTEA officially became PT. ANANTA HIRA BOGA PRATAMA, with a mission to support aspiring entrepreneurs. SAKTEA aims to be a market leader in the F&B industry by providing partners with training on quality control, customer service, marketing strategies, profit calculation, and brand integrity maintenance.
Moving forward, SAKTEA will focus on ready-to-serve beverages and tea bags as its core products. More than just a beverage brand, SAKTEA is also committed to helping ex-convicts (recidivists) reintegrate into society by restoring their self-identity and eliminating negative stigma. Through employment and empowerment initiatives, SAKTEA provides opportunities for them to rebuild their lives, reducing the likelihood of reoffending and ultimately contributing to a safer and more inclusive community.
AND MOST IMPORTANTLY,
SAKTEA IS THE FIRST MODERN BEVERAGE PRODUCER WITHOUT ADDED SUGAR,
SWEETENED ONLY WITH PURE STEVIA DROPS.
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